We have recently released an introductory course where we, through text and video, go through Bosbec’s features and interfaces to learn how you can use them to digitize your processes and build different flows to facilitate your business. The course starts with a few paragraphs that aim to introduce the…
Various laws and regulations are making it increasingly difficult to learn about users’ online behavior. This ranges from the stricter use of cookies to increased levels of privacy protection. In addition, the trend of customers controlling their data makes it increasingly challenging to market to new audiences. One solution is…
Most B2B companies communicate about sustainability from their own perspective, i.e., what they are doing to become more sustainable themselves, but are not as good at helping their customers to do so. Helping customers and prospects in this way will benefit your customer relationships and sales. And that question in…
Digitalization is a game-changer, not the least for sales and marketing. But those who get it wrong or don’t keep up with it will struggle. Sometimes you hear the word “digitalize” uttered like a magic mantra. But there is no magic. Art is in doing it right and for the…
With computer-aided business intelligence, you can keep an eye on what’s happening with your competitors. For example, when someone goes bankrupt, has a quality problem, or a key person leaves their client, it might be time to introduce yourself and try to take over that client. Prepare your company by…
There are a lot of pitfalls with GDPR that could affect your business. If you work with prospect lists and collect data from newsletters, website visits, and other sources, you need to make sure you don’t fall into any of those traps. One way to avoid it is to automate…
Sure, as a salesperson, you can build your prospect list on gut instinct. If you are experienced, you might even be pretty good at it. But note the words “pretty good” here. Many prospects on your list are not even worth contacting, perhaps only 50% of them. So how can…
If you work in sales, you know how hard it is to attract new customers. Every new customer requires many contact attempts, and as the old saying from the Electrolux business school goes: “100 knocks, 10 chats, and 1 thank you.” Electrolux Business School With intelligent technology, it does not…
If you work in sales or marketing, you might be familiar with this quote: Half the money I spend on advertising is wasted; the trouble is I don’t know which half. John Wanamaker, a successful American businessman and a pioneer in marketing That’s how it used to work – before…
That’s the perennial million-dollar question, and in the digital age, it’s reached a whole new dimension. Anyone working in marketing or sales knows how hard it is to attract new customers, let alone how much it costs. The truth is that today we compete with so much more than just…